Wicca is a pagan religious movement from the 20th century and it developed in England. Apparently, this is considered a witch cult and witchcraft and this is what attracts masses. The marketing strategy used to promote the so called Wiccan jewelry works perfectly and a lot of people are more and more interested in this duo theistic religion that worships a god and a goddess. This religious movement also involves magic, so Wiccan jewelry creations are considered not only extraordinary beautiful but also invested with magical powers that help the one wearing them. The Wiccan jewelry is inspired from the stories about the triple goddess and the horned god, many of the items bearing their symbols. So, if you are curious about this new and wonderful designs, you should know they use original Wiccan jewelry symbols like a pentagram, a triskelion, a triquetra, and a triple moon. Of course, the items displayed right now in shops in the whole world and promoted using the concept of mystery surrounding the Wicca religion are only inspired from the original Wiccan jewelry.
The real Wiccan jewelry is hard to find, the Wicca adepts keeping their religion a secret because of the negative image it had in the time it was associated with witchcraft. Of course, the jewel manufacturers were attracted to this and created items inspired from the Wiccan jewelry and marketers speculated women's love for mystery and drama and are promoting the new so called Wiccan jewelry lines without shame on every possible way. And their efforts pay off, the collections of Wiccan jewelry have a great success among fashionistas.
Reference: 33witches.blogspot.com